WhatsApp templates
The only way to message a customer outside the 24-hour window, and how to get one approved.
A template is a message you register with Meta in advance. Once approved, you can send it to a customer at any time, including outside the 24-hour window.
Categories
- Utility — order updates, appointment reminders, delivery notices.
- Marketing — offers and announcements. Costs more and is easier to get rejected.
- Authentication — one-time passcodes.
Getting approved
Write the message as a customer would want to receive it. Templates are rejected for being vague, for looking like spam, and for asking the customer to do something the message does not explain. Approval usually takes minutes, occasionally a day.